Marketing Across Cultures /

Usunier, Jean-Claude

Marketing Across Cultures / Jean-Claude Usunier [and] Julie Anne Lee - 4th ed. - Harlow, Eng. : Financial times/Prentice Hall, c2005. - xx, 573 p. : ill, ; 25 cm.

Includes bibliographical references (p. 475-479) and index (p. 481-494)

0273685295 (alk. paper)


Export marketing-Social aspects
International business enterprises-Social aspects
Intercultural communication-Business aspects;

658.848 / USU