Marketing Communications /
Anderson, Patricia M., 1931-
Marketing Communications / Patricia M. Anderson, Leonard G. Rubin. - Englewood Cliffs, N.J. : Prentice-Hall, c1986. - xiii, 450 p. : ill. ; 24 cm.
Includes bibliographies and index.
0135570913
Communication in marketing.
658.8 / AND
Marketing Communications / Patricia M. Anderson, Leonard G. Rubin. - Englewood Cliffs, N.J. : Prentice-Hall, c1986. - xiii, 450 p. : ill. ; 24 cm.
Includes bibliographies and index.
0135570913
Communication in marketing.
658.8 / AND