Marketing Communications / (Record no. 42178)

MARC details
000 -LEADER
fixed length control field 00667pam a2200205 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250630202739.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 850816s1986 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0135570913
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency UCULIB
Modifying agency UCULIB
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
Item number AND
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Anderson, Patricia M.,
Dates associated with a name 1931-
9 (RLIN) 29569
245 10 - TITLE STATEMENT
Title Marketing Communications /
Statement of responsibility, etc Patricia M. Anderson, Leonard G. Rubin.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Englewood Cliffs, N.J. :
Name of publisher, distributor, etc Prentice-Hall,
Date of publication, distribution, etc c1986.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 450 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographies and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 15852
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rubin, Leonard G.
9 (RLIN) 29570
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Open Shelf Books
Koha issues (borrowed), all copies 2
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 2 13.03.2017 2 658.8 AND 39797 03.07.2025 30.06.2025 13.03.2017 Open Shelf Books