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Advertising :

Advertising : concepts, strategies, and issues / Edd Applegate ... [et al.] - Dubuque, Iowa : Kendall/Hunt Pub. Co., c1993. - ix, 342 p. ; 28 cm.

Includes bibliographical references.

ISBN: 0840383452

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 658.8 / ADV

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