Promotional Srategy :
Engel,James F. Warshaw,Martin R.
Promotional Srategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw and Thomas C. Kinnear - 7th ed. - Homewood,IL. : McGraw Hill, c 1991. - xxv, 753 p, ; ill (some col.), ; 24cm.
Includes Notes (p.738-739) and Index (p.741-753)
0256082049
Advertising; Marketing; Marketing-management;
658.82 / ENG
Promotional Srategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw and Thomas C. Kinnear - 7th ed. - Homewood,IL. : McGraw Hill, c 1991. - xxv, 753 p, ; ill (some col.), ; 24cm.
Includes Notes (p.738-739) and Index (p.741-753)
0256082049
Advertising; Marketing; Marketing-management;
658.82 / ENG