Promotional Srategy : (Record no. 4420)

MARC details
000 -LEADER
fixed length control field 008060000a22002290004500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170616085207.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120209t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256082049
040 ## - CATALOGING SOURCE
Original cataloging agency UCULIB
Transcribing agency UCULIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82
Edition number 22
Item number ENG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Engel,James F.
9 (RLIN) 15614
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Warshaw,Martin R.
9 (RLIN) 15615
245 ## - TITLE STATEMENT
Title Promotional Srategy :
Remainder of title managing the marketing communications process /
Statement of responsibility, etc James F. Engel, Martin R. Warshaw and Thomas C. Kinnear
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Homewood,IL. :
Name of publisher, distributor, etc McGraw Hill,
Date of publication, distribution, etc c 1991.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 753 p, ;
Other physical details ill (some col.), ;
Dimensions 24cm.
500 ## - GENERAL NOTE
General note Includes Notes (p.738-739) and Index (p.741-753)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising; Marketing; Marketing-management;
9 (RLIN) 15616
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kinnear, Thomas C.
9 (RLIN) 15617
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Koha issues (borrowed), all copies 3
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Date last seen Price effective from Source of classification or shelving scheme Barcode Date checked out Koha item type
        Hamu Mukasa Library Hamu Mukasa Library Closed Access l Short Loan 05.09.2010   658.82 ENG 05.09.2010 05.09.2010        
        Hamu Mukasa Library Hamu Mukasa Library Closed Access l Short Loan; Level 1 09.02.2012 8 658.82 ENG 16.06.2017 09.02.2012 Dewey Decimal Classification 46024 16.06.2017 Books