Marketing /
Zikmund, William.
Marketing / William Zikmund and Michael D'amico. - 2nd ed. - New York : John Wiley & Sons, c1986. - xvi, 746 p. : ill. (some col.) ; 27 cm.
Includes index.
0471821985
Marketing
658.8 / ZIK
Marketing / William Zikmund and Michael D'amico. - 2nd ed. - New York : John Wiley & Sons, c1986. - xvi, 746 p. : ill. (some col.) ; 27 cm.
Includes index.
0471821985
Marketing
658.8 / ZIK