Marketing / (Record no. 48374)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00604cam a22002178a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180508170627.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090106s2009 nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471821985 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UCULIB |
| Transcribing agency | UCULIB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| Item number | ZIK |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William. |
| 245 1# - TITLE STATEMENT | |
| Title | Marketing / |
| Remainder of title | William Zikmund and Michael D'amico. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | John Wiley & Sons, |
| Date of publication, distribution, etc | c1986. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 746 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | D'amico, Michael. |
| 9 (RLIN) | 15584 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Open Shelf Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Hamu Mukasa Library | Hamu Mukasa Library | Open Access / General collection; Level 2 | 15.02.2018 | 658.8 ZIK | 146596 | 15.02.2018 | 15.02.2018 | Open Shelf Books |