Strategy : a view from the top / 4th ed.
De Kluyver, Cornelis A.
Strategy : a view from the top / Cornelis A. de Kluyver, John A. Pearce II. - 4th ed. - Harlow : Pearson Education Limited, c2014. - ii, 188 p. : ill. ; 28 cm.
Includes bibliographical references and index.
What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio.
129204036X 9781292040363
Executives.
Leadership.
Management.
658.4012 / KLU
Strategy : a view from the top / Cornelis A. de Kluyver, John A. Pearce II. - 4th ed. - Harlow : Pearson Education Limited, c2014. - ii, 188 p. : ill. ; 28 cm.
Includes bibliographical references and index.
What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio.
129204036X 9781292040363
Executives.
Leadership.
Management.
658.4012 / KLU