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Strategy : a view from the top / Cornelis A. de Kluyver, John A. Pearce II.

By: Contributor(s): Material type: TextPublication details: Harlow : Pearson Education Limited, c2014.Edition: 4th edDescription: ii, 188 p. : ill. ; 28 cmISBN:
  • 129204036X
  • 9781292040363
Subject(s): DDC classification:
  • 658.4012 22 KLU
Contents:
What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio.
Holdings
Item type Current library Call number Status Barcode
Short Loan Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 658.4012 KLU (Browse shelf(Opens below)) Available 152987
Books Hamu Mukasa Library Open Access / General collection; Level 1 658.4012 KLU (Browse shelf(Opens below)) Available 152986
Books Hamu Mukasa Library Open Access / General collection; Level 1 658.4012 KLU (Browse shelf(Opens below)) Available 152985
Books Hamu Mukasa Library Open Access / General collection; Level 1 658.4012 KLU (Browse shelf(Opens below)) Available 152984

Includes bibliographical references and index.

What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio.

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