The New Rules of Marketing & PR : how to use social media, online video, mobile applications, blogs, news releases & viral marketing to reach buyers directly / 4th ed.
Scott, David Meerman.
The New Rules of Marketing & PR : how to use social media, online video, mobile applications, blogs, news releases & viral marketing to reach buyers directly / David Meerman Scott. - 4th ed. - Hoboken, New Jersey : John Wiley & Sons, c2013. - xxiii, 439 p. : ill. ; 23 cm.
Includes an index (p. 417-439).
9781118488768 (pbk) 9781118711200 (ebk)
Internet marketing
Public relations
658.872 / SCO
The New Rules of Marketing & PR : how to use social media, online video, mobile applications, blogs, news releases & viral marketing to reach buyers directly / David Meerman Scott. - 4th ed. - Hoboken, New Jersey : John Wiley & Sons, c2013. - xxiii, 439 p. : ill. ; 23 cm.
Includes an index (p. 417-439).
9781118488768 (pbk) 9781118711200 (ebk)
Internet marketing
Public relations
658.872 / SCO