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The New Rules of Marketing & PR : how to use social media, online video, mobile applications, blogs, news releases & viral marketing to reach buyers directly / David Meerman Scott.
Material type:
TextPublication details: Hoboken, New Jersey : John Wiley & Sons, c2013.Edition: 4th edDescription: xxiii, 439 p. : ill. ; 23 cmISBN: - 9781118488768 (pbk)
- 9781118711200 (ebk)
- 23 658.872 SCO
| Item type | Current library | Call number | Status | Barcode | |
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Books
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Hamu Mukasa Library Open Access / General collection; Level 1 | 658.872 SCO (Browse shelf(Opens below)) | Available | 153351 | |
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Books
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Hamu Mukasa Library Open Access / General collection; Level 1 | 658.872 SCO (Browse shelf(Opens below)) | Available | 153352 |
Includes an index (p. 417-439).
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