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Schiffman, Leon G

Consumer behavior / - Loganville, GA : Richard K. Miller Asso. - v. ; 28 cm. - Annual - Began in 2006?

Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results. The handbook presents insight on demographics, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, and Affluent consumer groups.

ISBN: 8120312880

Source: Richard K. Miller & Associates, 4132 Atlanta Highway, Suite 110-366, Loganville, GA 30052

LCCN: 2007263152

Subjects--Topical Terms:
Consumer behavior--United States--Periodicals.
Consumer behavior--United States--Statistics--Periodicals.
Consumers' preferences--United States--Periodicals.
Motivation research (Marketing)--United States--Periodicals.
Marketing research--United States--Periodicals.

LC Class. No.: HF5415.32 / .C6537 HF5415.33.U6 / C653

Dewey Class. No.: 658.834 / SCH