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Consumer behavior /

By: Contributor(s): Material type: Continuing resourcePublication details: Loganville, GA : Richard K. Miller Asso.Description: v. ; 28 cmISBN:
  • 8120312880
Subject(s): Additional physical formats: Also available online:: Consumer behavior; Online version:: Consumer behaviorDDC classification:
  • 22 658.834 SCH
LOC classification:
  • HF5415.32 .C6537
  • HF5415.33.U6 C653
Summary: Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results. The handbook presents insight on demographics, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, and Affluent consumer groups.
Holdings
Item type Current library Call number Status Barcode
Books Bishop Barham University College Library Closed Access l Short Loan 658.834 SCH (Browse shelf(Opens below)) Available 23477BBUC

Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results. The handbook presents insight on demographics, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, and Affluent consumer groups.

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