Marketing Communications : An Integrated Approach / 2nd ed.

Smith PR

Marketing Communications : An Integrated Approach / PR Smith - 2nd ed. - [New York, NY : United Business Publications, c1993. - xvi, 602 p. : ill. ; 28 cm - 11 issues yearly, Jan. 1981- - Nine issues yearly Monthly, -Dec. 1984 - Ceased with: 14, no. 5 (May 1989)

Index

Management contents 1974- Business periodicals index 0007-6961 Predicasts ABI/INFORM June 1980- Infobank 1979-



0749426993

0164-4343

85644305


Marketing--Periodicals
Communication in marketing--Periodicals

658.8 / SMI