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Marketing Communications : An Integrated Approach / PR Smith

By: Material type: Continuing resourcePublication details: [New York, NY : United Business Publications, c1993.Edition: 2nd edDescription: xvi, 602 p. : ill. ; 28 cmISBN:
  • 0749426993
ISSN:
  • 0164-4343
Subject(s): DDC classification:
  • 22 658.8 SMI
Available additional physical forms:
  • Issued also on microfilm and microfiche by University Microfilms International
Absorbed by: Potentials in marketing
Holdings
Item type Current library Call number Status Barcode
Books Bishop Barham University College Library Open Access / General collection 658.8 SMI (Browse shelf(Opens below)) Available 11063BBUC

Index

Management contents 1974-

Business periodicals index 0007-6961

Predicasts

ABI/INFORM June 1980-

Infobank 1979-

Issued also on microfilm and microfiche by University Microfilms International

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