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Strategic Marketing /

Kollat, David T.

Strategic Marketing / [by] David T. Kollat, Roger D. Blackwell [and] James F. Robeson. - New York : Holt, Rinehart and Winston C1972. - xi, 548 p. : ill. ; 25 cm. - Holt, Rinehart and Winston marketing series .

Index

Includes bibliographical references.

ISBN: 003078770X

LCCN: 76184299

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K585

Dewey Class. No.: 658.8 / KOL

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