Strategic Marketing / (Record no. 61477)

MARC details
000 -LEADER
fixed length control field 00922nam a2200289 4500
001 - CONTROL NUMBER
control field 1764791
003 - CONTROL NUMBER IDENTIFIER
control field ugUCULIB
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211101111424.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 720606s1972 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 76184299
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 003078770X
040 ## - CATALOGING SOURCE
Original cataloging agency UCULIB
Transcribing agency UCULIB
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K585
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
Item number KOL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kollat, David T.
245 10 - TITLE STATEMENT
Title Strategic Marketing /
Statement of responsibility, etc [by] David T. Kollat, Roger D. Blackwell [and] James F. Robeson.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Holt, Rinehart and Winston
Date of publication, distribution, etc C1972.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 548 p. :
Other physical details ill. ;
Dimensions 25 cm.
490 0# - SERIES STATEMENT
Series statement Holt, Rinehart and Winston marketing series
500 ## - GENERAL NOTE
General note Index
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Blackwell, Roger D.,
Relator term joint author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Robeson, James F.,
Relator term joint author.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 2
e ncip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Bishop Barham University College Library Bishop Barham University College Library Open Access / General collection 01.11.2021   658.8 KOL 20633BBUC 01.11.2021 01.11.2021 Books