The New Rules of Marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / 6th ed.
Scott, David Meerman.
The New Rules of Marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / New rules of marketing and PR David Meerman Scott. - 6th ed. - Hoboken, New Jersey : John Wiley & Sons, Inc., c2017. - xxi, 426 p. : ill. ; 23 cm.
Earlier edition: 2015. Includes index.
9781119362470 (pdf) 9781119362449 (epub)
Internet marketing.
Internet in public relations.
658.872 / SCO
The New Rules of Marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / New rules of marketing and PR David Meerman Scott. - 6th ed. - Hoboken, New Jersey : John Wiley & Sons, Inc., c2017. - xxi, 426 p. : ill. ; 23 cm.
Earlier edition: 2015. Includes index.
9781119362470 (pdf) 9781119362449 (epub)
Internet marketing.
Internet in public relations.
658.872 / SCO