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The New Rules of Marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.

By: Material type: TextPublication details: Hoboken, New Jersey : John Wiley & Sons, Inc., c2017.Edition: 6th edDescription: xxi, 426 p. : ill. ; 23 cmISBN:
  • 9781119362470 (pdf)
  • 9781119362449 (epub)
Other title:
  • New rules of marketing and PR
Subject(s): Additional physical formats: Print version:: New rules of marketing & PRDDC classification:
  • 658.872 23 SCO
Holdings
Item type Current library Call number Status Barcode
Short Loan Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 658.872 SCO (Browse shelf(Opens below)) Available 155951

Earlier edition: 2015.

Includes index.

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