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Relationship Marketing : strategy and implementation /

Relationship Marketing : strategy and implementation / Helen Peck et al . - Oxford : ButterWorth-Heinnemman , c 1999 . - vii,509p. ; 24 cm - The Chartered institute of marketing series .

Includes Indexes (p. 501-509)

ISBN: 0750636262

Subjects--Topical Terms:
MARKETING;

Dewey Class. No.: 658.8 / REL

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