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Advertising Management / 5th ed.

Batra, Rajeev

Advertising Management / Rajeev Batra, John G. Myers, David A. Aaker. - 5th ed. - New Delhi : Prentice Hall, c2005. - xiii, 754 p. : ill. ; 26 cm.

Includes index (p. 739-753).

ISBN: 8120312198

Subjects--Topical Terms:
Advertising, management

Dewey Class. No.: 380.10294 / BAT

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