Advertising Management / (Record no. 9849)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 006930000a22002290004500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ugUCULIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250331164233.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120420t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120312198 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UCULIB |
| Transcribing agency | UCULIB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 380.10294 |
| Edition number | 22 |
| Item number | BAT |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev |
| 9 (RLIN) | 17909 |
| 245 1# - TITLE STATEMENT | |
| Title | Advertising Management / |
| Statement of responsibility, etc | Rajeev Batra, John G. Myers, David A. Aaker. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 754 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index (p. 739-753). |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising, management |
| 9 (RLIN) | 17910 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers, John G. |
| 9 (RLIN) | 17911 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 9 (RLIN) | 17912 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Hamu Mukasa Library | Hamu Mukasa Library | Closed Access l Short Loan; Level 1 | 20.04.2012 | 5 | 380.10294 BAT | 61957 | 11.07.2017 | 11.07.2017 | 20.04.2012 | Books | ||||
| Dewey Decimal Classification | Hamu Mukasa Library | Hamu Mukasa Library | Closed Access l Short Loan; Level 1 | 20.04.2012 | 1 | 380.10294 BAT | 61961 | 09.08.2017 | 11.03.2017 | 20.04.2012 | Books | ||||
| Dewey Decimal Classification | Hamu Mukasa Library | Hamu Mukasa Library | Open Access / General collection; Level 1 | 14.08.2013 | 380.10294 BAT | 61959 | 14.08.2013 | 14.08.2013 | Books | ||||||
| Dewey Decimal Classification | Hamu Mukasa Library | Hamu Mukasa Library | Open Access / General collection; Level 1 | 14.08.2013 | 380.10294 BAT | 61960 | 14.08.2013 | 14.08.2013 | Books |