Fundamentals of Marketing : an African perspective / Francis N. Kibera and B. Chege Waruingi.

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Publication details: Nairobi : Kenya Literature Bureau, 1988.Description: xiv, 259 p. : ill. ; 22 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Short Loan Books	Hamu Mukasa Library Closed Access l Short Loan; Level 1	658.8 KIB (Browse shelf(Opens below))	Available	123726
Books	Hamu Mukasa Library Open Access / General collection; Level 1	658.8 KIB (Browse shelf(Opens below))	Available	65704
Books	Hamu Mukasa Library Open Access / General collection; Level 1	658.8 KIB (Browse shelf(Opens below))	Available	65702
Books	Hamu Mukasa Library Open Access / General collection; Level 1	658.8 KIB (Browse shelf(Opens below))	Available	65703
Books	Hamu Mukasa Library Closed Access l Short Loan; Level 1	658.8 KIB (Browse shelf(Opens below))	Available	65709
Short Loan Books	Hamu Mukasa Library Closed Access l Short Loan; Level 1	658.8 KIB (Browse shelf(Opens below))	Available	65707
Short Loan Books	Hamu Mukasa Library Closed Access l Short Loan; Level 1	658.8 KIB (Browse shelf(Opens below))	Available	65710
Books	Hamu Mukasa Library Closed Access l Short Loan; Level 1	658.8 KIB (Browse shelf(Opens below))	Available	65706
Short Loan Books	Hamu Mukasa Library Closed Access l Short Loan; Level 1	658.8 KIB (Browse shelf(Opens below))	Available	65711

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Previous	658.8 JOB Principles and Practice of Marketing / 8th ed.	658.8 JOB Principles and Practice of Marketing / 8th ed.	658.8 KIB Fundamentals of Marketing : an African perspective /	658.8 KIB Fundamentals of Marketing : an African perspective /	658.8 KIB Fundamentals of Marketing : an African perspective /	658.8 KOM Principles of Marketing : with questions and model answers ; introduction to marketing ; the marketing environment ; marketing planning ; marketing research ; services marketing ; the marketing mix ; segmentation ; consumer behaviour ; international marketing ; ethics and social responsibility /	658.8 KOM Principles of Marketing : with questions and model answers ; introduction to marketing ; the marketing environment ; marketing planning ; marketing research ; services marketing ; the marketing mix ; segmentation ; consumer behaviour ; international marketing ; ethics and social responsibility /	Next

Includes bibliographical references (p. [244]-247) and indexes (p. [257]-259).

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