Services Marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
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TextPublication details: Boston : McGraw-Hill/Irwin, c2006.Edition: 4th edDescription: xxvii, 708 p. : ill., map ; 27 cmISBN: - 0072961945 (alk. paper)
- 658.8 22 ZEI
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Hamu Mukasa Library Open Access / General collection; Level 1 | 658.8 ZEI (Browse shelf(Opens below)) | Available | 99493 | |
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Hamu Mukasa Library Open Access / General collection; Level 2 | 658.8 ZEI (Browse shelf(Opens below)) | Available | 99786 | |
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Hamu Mukasa Library Open Access / General collection; Level 2 | 658.8 ZEI (Browse shelf(Opens below)) | Available | 99787 | |
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Hamu Mukasa Library Open Access / General collection; Level 1 | 658.8 ZEI (Browse shelf(Opens below)) | Available | 99788 | |
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Kampala Campus Library Closed Access l Short Loan | 658.8 ZEI (Browse shelf(Opens below)) | Available | 99492 |
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Includes bibliographical references and index.
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