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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr. and Carl McDaniel.
Material type:
TextPublication details: Austraria : Thomson/South-Western, c2004.Edition: 7th edDescription: xxxviii, 774 p. : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0324147988 (package)
- 0324188188
- 032418817X
- 0534558534
- 0324191316
- 658.8 22 LAM
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Hamu Mukasa Library Closed Access l Short Loan; Level 1 | 658.8 LAM (Browse shelf(Opens below)) | Available | 73993 | |
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Hamu Mukasa Library Closed Access l Short Loan; Level 1 | 658.8 LAM (Browse shelf(Opens below)) | Available | 68537 | |
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Hamu Mukasa Library Closed Access l Short Loan; Level 1 | 658.8 LAM (Browse shelf(Opens below)) | Available | 86127 |
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| 658.8 KOT Marketing Management / | 658.8 KOT Marketing Management / 11th ed. | 658.8 KOT Marketing 3.0 : from products to customers to the human spirit / | 658.8 LAM Marketing / 7th ed. | 658.8 LAM Marketing / 7th ed. | 658.8 LAM Marketing / 7th ed. | 658.8 LAM Essentials of Marketing / |
Includes bibliographical references (p. 742-744) and index.
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