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Advertising / Frank Jefkins ; revised and edited by Daniel Yadin.
Material type:
TextSeries: The M & E handbook seriesPublication details: Harlow, England : Printice Hall, c2000.Edition: 4th edDescription: xx1, 394 p. : ill. ; 24 cmISBN: - 9780273634355
- 659.1 22 JEF
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Hamu Mukasa Library Open Access / General collection; Level 1 | 659.1 JEF (Browse shelf(Opens below)) | Available | 94035 | |
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Hamu Mukasa Library Open Access / General collection; Level 1 | 659.1 JEF (Browse shelf(Opens below)) | Available | 94034 | |
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Hamu Mukasa Library Closed Access l Short Loan; Level 1 | 659.1 JEF (Browse shelf(Opens below)) | Available | 94031 | |
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Hamu Mukasa Library Closed Access l Short Loan; Level 1 | 659.1 JEF (Browse shelf(Opens below)) | Available | 94032 | |
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Hamu Mukasa Library Closed Access l Short Loan; Level 1 | 659.1 JEF (Browse shelf(Opens below)) | Available | 94033 |
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| 659.1 ADV Advertising : principles and effective IMC practice / | 659.1 FOM Fame and Fortune : how successful companies build winning reputations / | 659.1 JEF Advertising / 4th ed. | 659.1 JEF Advertising / 4th ed. | 659.1 MOH Advertising Management : concepts and cases / | 659.1 MOH Advertising Management : concepts and cases / | 659.1 MOR Advertising : principles and practice / 8th ed. |
Includes bibliographical references (p. 368-369) and index.
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