International Marketing : a cultural approach / Jean-Claude Usunier

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TextPublication details: New York : Prentice Hall, c1993.Description: xiii, 494 p. : ill, ; 24cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	Hamu Mukasa Library Closed Access l Short Loan; Level 1	658.848 USU (Browse shelf(Opens below))	Available	112445

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Includes bibliographical references and index (p. 481-494)

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