Marketing Insights from A to Z : 80 concepts every manager needs to know / Philip Kotler.

By:

Material type:

TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2003.Description: xviii, 206 p. ; 24 cmISBN:

Subject(s):

DDC classification:

Holdings
Item type	Current library	Call number	Status	Barcode
Books	Hamu Mukasa Library Closed Access l Short Loan; Level 1	658.8 KOT (Browse shelf(Opens below))	Available	86121

Browsing Hamu Mukasa Library shelves,Shelving location: Closed Access l Short Loan; Level 1 Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.8 KOT Marketing Management / 11th ed.	658.8 KOT Principles of Marketing / 10th ed.	658.8 KOT Marketing Management / 11th ed.	658.8 KOT Marketing Insights from A to Z : 80 concepts every manager needs to know /	658.8 KOT Kotler on Marketing : how to create, win, and dominate markets /	658.8 KOT Marketing for Nonprofit Organizations / 2nd ed.	658.8 KOT A Framework for Marketing Management / 2nd ed.	Next

Published simultaneously in Canada.

Includes bibliographical references (p. 189-193) and index.

There are no comments on this title.

to post a comment.