Health Communication : from theory to practice / Renata Schiavo.
Material type:
- 9780787982058 (pbk.)
- 610.14 22 SCH
Item type | Current library | Call number | Status | Barcode | |
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Hamu Mukasa Library - Law and Science section; Level 3 Open Access / General collection; Level 1 | 610.14 SCH (Browse shelf(Opens below)) | Available | 105324 |
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Includes bibliographical references (p. 379-411) and indexes (p. 413-436).
What is health communication? -- Current health communication theories and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal communications -- Public relations and public advocacy -- Community mobilization -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying program objectives and strategies -- Developing tactical and evaluation plans -- Implementing, monitoring, and evaluating a health communication program.
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