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Health Communication : from theory to practice / Renata Schiavo.

By: Material type: TextPublication details: San Francisco : Jossey-Bass, c2007.Description: xxiv, 436 p. : ill. ; 23 cmISBN:
  • 9780787982058 (pbk.)
Subject(s): DDC classification:
  • 610.14 22 SCH
Online resources:
Contents:
What is health communication? -- Current health communication theories and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal communications -- Public relations and public advocacy -- Community mobilization -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying program objectives and strategies -- Developing tactical and evaluation plans -- Implementing, monitoring, and evaluating a health communication program.

Includes bibliographical references (p. 379-411) and indexes (p. 413-436).

What is health communication? -- Current health communication theories and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal communications -- Public relations and public advocacy -- Community mobilization -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying program objectives and strategies -- Developing tactical and evaluation plans -- Implementing, monitoring, and evaluating a health communication program.

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