International Marketing / Philip, R, Cateora, Mary C. Gilly, John L. Graham.
Publication details: New York : McGraw-Hill/Irwin, c2009.Edition: 14th edDescription: xxxi, 711 p. : col. ill. ; 29 cmISBN:- 9780073380988 (alk paper)
- 0073380989
- 9780071288385
- 0071288384
- 22 658.84 CAT
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| 658.8342 PET Consumer Behavior and Marketing Strategy / | 658.8342 PET Consumer Behavior and Marketing Strategy / | 658.84 CAT International Marketing / 14th ed. | 658.84 CAT International Marketing / 14th ed. | 658.84 CAT International Marketing 13th ed. | 658.84 CAT International Marketing 13th ed. | 658.84 CAT International Marketing 13th ed. |
Includes index.
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