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Marketing / Eric N. Berkowitz ... [et al.].
Series: (The Irwin marketing series)Publication details: Boston : Irwin/McGraw-Hill, c1997.Edition: 5th edDescription: xxxii, 736 p. : col. ill. ; 29 cmISBN:- 0256189684
- 9780256189681
- 658.8 22 MAR
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| 658.477 NAR Disaster Management / | 658.477 SIN Disaster Management / | 658.8 KOT Principles of Marketing / 17th ed. | 658.8 MAR Marketing / 5th ed. | 658.85 FUT Fundamentals of Selling : Customers for Life / 5th ed. | 659.2 JEF Public Relations / 5th ed. | 782.42083092 RAF The Life of a Children's Troubadour : an autobiography / |
Includes bibliographical references (p. 674-695) and indexes (p. 697-736).
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