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Advertising : principles and practice / Sandra Moriarty, Nancy Mitchell, William Wells.
Material type:
TextPublication details: New Jersey : Peasson: Prentice Hall, c2009.Edition: 8th edDescription: xxxiii, 686 p. : ill. (some col.) ; 28 cmISBN: - 9780135009383
- 0135009383
- 22 659.1 MOR
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Hamu Mukasa Library Open Access / General collection; Level 1 | 659.1 MOR (Browse shelf(Opens below)) | Available | 113091 | |
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Hamu Mukasa Library Closed Access l Short Loan; Level 1 | 659.1 MOR (Browse shelf(Opens below)) | Available | 113090 | |
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Books
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Hamu Mukasa Library Closed Access l Short Loan; Level 1 | 659.1 MOR (Browse shelf(Opens below)) | Available | 113089 |
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| 659.1 JEF Advertising / 4th ed. | 659.1 MOH Advertising Management : concepts and cases / | 659.1 MOH Advertising Management : concepts and cases / | 659.1 MOR Advertising : principles and practice / 8th ed. | 659.1 RIE Positioning : the battle for your mind / | 659.1 WEL Advertising : principles and practice / 6th ed. | 659.1 WEL Advertising : principles and practice / 6th ed. |
Includes bibliographical references and index.
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