The Media Handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

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TextSeries: Routledge communication seriesPublication details: New York : Routledge, c2010.Edition: 4th edDescription: xii, 212 p. : ill. ; 23 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	Hamu Mukasa Library Closed Access l Short Loan; Level 1	659 KAT (Browse shelf(Opens below))	Available	119986
Books	Hamu Mukasa Library Closed Access l Short Loan; Level 1	659 KAT (Browse shelf(Opens below))	Available	119985
Books	Hamu Mukasa Library Closed Access l Short Loan; Level 1	659 KAT (Browse shelf(Opens below))	Available	119987

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Previous	658.872 HAR Marketing the e-Business /	658.872 HAR Marketing the e-Business /	658.872 SCO The New Rules of Marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / 6th ed.	659 KAT The Media Handbook : a complete guide to advertising media selection, planning, research, and buying / 4th ed.	659 KAT The Media Handbook : a complete guide to advertising media selection, planning, research, and buying / 4th ed.	659 KAT The Media Handbook : a complete guide to advertising media selection, planning, research, and buying / 4th ed.	659.1 ADV Advertising : principles and effective IMC practice /	Next

Includes bibliographical references and index.

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