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Effective Marketing : creating and keeping customers in an e-commerce world / William G. Zikmund and Micheal d'Amico.

By: Contributor(s): Material type: TextPublication details: Australia : South- Western Thomas Learning, c2002.Edition: 3rd edDescription: xxix, 553 p. : ill. (some col.) ; 28 cmISBN:
  • 0332406392X
  • 0324125690
Subject(s): DDC classification:
  • 22 658.8 ZIK

includes bibliographical references and index.

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