Television and New Media : must-click TV / Jennifer Gillan.
Material type:
- 9780415802376 (hardback : alk. paper)
- 9780415802383 (pbk. : alk. paper)
- 9780203875032 (ebk)
- 791.45750973 22 GIL
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Hamu Mukasa Library Closed Access l Short Loan; Level 1 | 791.45750973 GIL (Browse shelf(Opens below)) | Available | 124719 | |
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Hamu Mukasa Library Closed Access l Short Loan; Level 1 | 791.45750973 GIL (Browse shelf(Opens below)) | Available | 124718 |
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791.450232 MIT Production Management for Television / | 791.455 MOR Bad News / | 791.4575 CHA Channels of Discourse : | 791.45750973 GIL Television and New Media : must-click TV / | 791.45750973 GIL Television and New Media : must-click TV / | 793.7 HAN Boredom Busters / | 793.73 SUM The Great Book of Mind Teasers and Mind Puzzlers |
Includes bibliographical references (p. [290]-301) and index.
Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.
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