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Television and New Media : must-click TV / Jennifer Gillan.

By: Material type: TextPublication details: New York : Routledge, 2011.Description: 313 p. ; 24 cmISBN:
  • 9780415802376 (hardback : alk. paper)
  • 9780415802383 (pbk. : alk. paper)
  • 9780203875032 (ebk)
Subject(s): DDC classification:
  • 791.45750973 22 GIL
Contents:
Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.
Holdings
Item type Current library Call number Status Barcode
Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 791.45750973 GIL (Browse shelf(Opens below)) Available 124719
Short Loan Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 791.45750973 GIL (Browse shelf(Opens below)) Available 124718

Includes bibliographical references (p. [290]-301) and index.

Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.

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