Mediawriting : print, broadcast, and public relations / W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith.
Material type:
TextPublication details: New York : Routledge, 2012.Edition: 4th edDescription: xix, 380 p. : ill. ; 25 cmISBN: - 9780415891806 (hardback : alk. paper)
- 9780415888035 (pbk. : alk. paper)
- 9780203148976 (ebk)
- 808.066302 23 WHI
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Short Loan Books
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Hamu Mukasa Library Closed Access l Short Loan; Level 1 | 808.066302 WHI (Browse shelf(Opens below)) | Available | 124699 |
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| 808.066302 FRI Writing for Visual Media / 4th ed. | 808.066302 FRI Writing for Visual Media / 4th ed. | 808.066302 WHI Mediawriting : print, broadcast, and public relations / 4th ed. | 808.066302 WHI Mediawriting : print, broadcast, and public relations / 4th ed. | 808.06634 BEH Making the Case : | 808.06634 HIG Successful Legal Writing / 3rd ed. | 808.06634 HIG Successful Legal Writing / 3rd ed. |
Includes bibliographical references and index.
Preface: introduction to mediawriting -- Communication theory and news values -- Getting started: in the beginning is the lead -- Legal considerations in media writing -- Ethical decisions in writing and reporting -- Basics of writing and editing -- Basic news stories -- Interviewing: gathering information from people -- Research in communication -- Using quotations and sources in news stories -- Features: alternatives story types -- Preparing broadcast copy -- Reporting for radio and television -- Writing and reporting in the new New media -- Writing news releases -- Writing for organizational media -- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.
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