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Health and Medical Public Relations / Myc Riggulsford.

By: Material type: TextPublication details: Abingdon, Oxon : Routledge, 2013.Description: vii, 188 p. : 24 cm. illISBN:
  • 9780415613309 (hbk)
  • 9780415613316 (pbk)
  • 9780203143698 (ebk)
Subject(s): DDC classification:
  • 362.1 23 RIG
Summary: "Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of health-related public relations activities, the book combines a critical, analytical and cultural overview of these methods with helpful guidance on their practical application"--Provided by publisher.
Holdings
Item type Current library Call number Status Barcode
Short Loan Books Hamu Mukasa Library - Law and Science section; Level 3 Closed Access l Short Loan 362.1 RIG (Browse shelf(Opens below)) Available 124710
Short Loan Books Hamu Mukasa Library - Law and Science section; Level 3 Closed Access l Short Loan 362.1 RIG (Browse shelf(Opens below)) Available 124709

Includes bibliographical reference and index.

"Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of health-related public relations activities, the book combines a critical, analytical and cultural overview of these methods with helpful guidance on their practical application"--Provided by publisher.

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