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The Dynamics of Persuasion : communication and attitudes in the 21st century / Richard M. Perloff.

By: Material type: TextPublication details: New York : Routledge, c2014.Edition: 5th edDescription: xxiv, 541 p. ; 24 cmISBN:
  • 9780415507424 (pbk.)
Subject(s): DDC classification:
  • 153.852 23 PER
Contents:
Introduction to persuasion -- Historical and ethical foundations -- Attitudes : definition and structure -- The power of our passions : theory and research on strong attitudes -- Attitudes : functions and consequences -- Attitude measurement -- Processing persuasive communications -- "Who says it" : source factors in persuasion -- Fundamentals of the message -- Emotional message appeals : fear and guilt -- Cognitive dissonance theory -- Interpersonal persuasion -- Advertising, marketing, and persuasion -- Health communication campaigns.
Holdings
Item type Current library Call number Status Barcode
Short Loan Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 153.852 PER (Browse shelf(Opens below)) Available 124833
Short Loan Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 153.852 PER (Browse shelf(Opens below)) Available 124832

Includes bibliographical references (p. [467]-515) and indexes.

Introduction to persuasion -- Historical and ethical foundations -- Attitudes : definition and structure -- The power of our passions : theory and research on strong attitudes -- Attitudes : functions and consequences -- Attitude measurement -- Processing persuasive communications -- "Who says it" : source factors in persuasion -- Fundamentals of the message -- Emotional message appeals : fear and guilt -- Cognitive dissonance theory -- Interpersonal persuasion -- Advertising, marketing, and persuasion -- Health communication campaigns.

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