Basic Marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

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TextPublication details: New York : McGraw-Hill, c2011.Edition: 18th edDescription: 1 v. (various pagings) : col. ill. ; 28 cmISBN:

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Item type	Current library	Collection	Call number	Status	Barcode	Course reserves
Books	Hamu Mukasa Library Closed Access l Short Loan; Level 1	Non-fiction	658.8 PER (Browse shelf(Opens below))	Available	127737	Marketing Closed Access l Short Loan; Level 1 Easter Semester (January)
Books	Hamu Mukasa Library Open Access / General collection; Level 1		658.8 PER (Browse shelf(Opens below))	Available	127739
Short Loan Books	Hamu Mukasa Library Closed Access l Short Loan; Level 1		658.8 PER (Browse shelf(Opens below))	Available	127738

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Includes bibliographical references and indexes.

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