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Basic Marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.
Publication details: Homewood, ILL : irwin, c1990.Edition: 10th edDescription: xviii, 734 p. : 27 cm. col. illISBN:- 0256068658
- 0256083983
- 658.8 22 McC
| Item type | Current library | Call number | Status | Barcode | |
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Short Loan Books
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Hamu Mukasa Library Open Access / General collection; Level 2 | 658.8 McC (Browse shelf(Opens below)) | Available | 39729 |
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| 658.8 MAR Marketing and Selling : | 658.8 MAR Marketing / 5th ed. | 658.8 MAR Marketing / 5th ed. | 658.8 McC Basic Marketing : | 658.8 McD Marketing Plans : | 658.8 MUR Serious Money : | 658.8 OLD Sales and Marketing Environment, 1998-99 / |
Includes bibliographical references and indexes.
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