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Marketing / Roger A. Kerin ... [et al.].

Contributor(s): Material type: TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2003.Edition: 7th edDescription: xliii, 741 p. : col. ill. ; 29 cmISBN:
  • 0072410752
  • 0071151222 (international ed.)
Subject(s): DDC classification:
  • 658.8 21 MAR
Holdings
Item type Current library Call number Status Barcode
Open Shelf Books Hamu Mukasa Library Open Access / General collection; Level 2 658.8 MAR (Browse shelf(Opens below)) Available 92601

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Includes bibliographical references (p. 682-710) and indexes.

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