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Marketing Plans : how to prepare them, how to use them / Malcolm H. B. McDonald.

By: Contributor(s): Material type: TextSeries: Marketing series (London, England). Professional development.Publication details: Oxford : Butterworth-Heinemann, c1995.Edition: 3rd edDescription: xiii, 485 p. : ill. ; 25 cmISBN:
  • 075062213X
Subject(s): DDC classification:
  • 658.802 20 McD
Holdings
Item type Current library Call number Status Barcode
Open Shelf Books Hamu Mukasa Library Open Access / General collection; Level 2 658.802 McD (Browse shelf(Opens below)) Available 29362
Open Shelf Books Hamu Mukasa Library Open Access / General collection; Level 2 658.8 McD (Browse shelf(Opens below)) Available 28566

"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."

Includes index.

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