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Media Research Techniques / Arthur Asa Berger.
Material type:
TextPublication details: Thousand Oaks : Sage Publications, c1998.Edition: 2nd edDescription: viii, 175 p. : ill. ; 24 cmISBN: - 0761915362 (acid-free paper)
- 0761915370 (pbk. : acidfree paper)
- 302.23072 21 BER
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Hamu Mukasa Library Closed Access l Short Loan; Level 1 | 302.23072 BER (Browse shelf(Opens below)) | Available | 144003 |
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| 302.23068 MED Media Management : a casebook approach / 4th ed. | 302.230711 SCH Media, Journalism, and Communication : a student's guide / | 302.23071173 MAS Mass Communication Education / | 302.23072 BER Media Research Techniques / 2nd ed. | 302.23072 BRE Qualitative Research Methods for Media Studies / | 302.23072 BRE Qualitative Research Methods for Media Studies / | 302.23072 REA Applied Research Methods for Mass Communicators / |
Includes bibliographical references (p. 167-168) and indexes.
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