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Using Mass Communication Theory / Maxwell E. McCombs, Lee B. Becker.

By:

McCombs, Maxwell E

Contributor(s):

Becker, Lee B, 1948-

Material type:

TextSeries: Prentice-Hall perspectives in mass communicationPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1979.Description: x, 148 p. : ill. ; 23 cmISBN:

0139397027 (pbk.)

Subject(s):

DDC classification:

302.2 23 McC

Holdings
Item type	Current library	Call number	Status	Barcode
Short Loan Books	Hamu Mukasa Library Closed Access l Short Loan; Level 1	302.2 McC (Browse shelf(Opens below))	Available	144074

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Previous	302.2 LEW Organizational Change : creating change through strategic communication / 2nd ed.	302.2 LIT Theories of Human Communication / 3rd ed.	302.2 McA Planning for Strategic Communication : a workbook for applying social theory to professional practice /	302.2 McC Using Mass Communication Theory /	302.2 MCM International Media Studies /	302.2 McP Global Communication : theories, stakeholders, and trends / 5th ed.	302.2 McP Global Communication : theories, stakeholders, and trends / 5th ed.	Next

Includes bibliography (p. 135-143) and index.

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