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The fundamentals of advertising / John Wilmshurst and Adrian Mackay.
Material type:
TextPublication details: Boston : Butterworth-Heinemann, 1999.Edition: 2nd edDescription: xi, 384 p. : ill. (some col.) ; 24 cmISBN: - 0750615621
- 659.1 21 MSH
- HF5821 .W56 1999
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Bishop Barham University College Library Closed Access l Short Loan | 659.1 MSH (Browse shelf(Opens below)) | Available | 14203BBUC |
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| 659.1 BOV Advertising Excellence / 1st ed | 659.1 BOV Advertising Excellence / 1st ed | 659.1 GAB Teach Yourself : copywriting / 1st ed. | 659.1 MSH The fundamentals of advertising / 2nd ed. | 659.1 TEL Effective Advertising : understanding when, how and why advertising works / 1st ed. | 659.2 DAV Mastering Public Relation / 1st ed | 659.2 DAV Mastering Public Relation / 1st ed |
Includes bibliographical references and index.
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