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Strategic Marketing : Planning and Control / Graeme Drummond, John Ensor.

By: Contributor(s): Material type: TextSeries: Marketing series (London, England). Student.Publication details: Oxford ; Boston : Butterworth-Heinemann, C2001.Edition: 2nd edDescription: xiv, 304 p. : ill. ; 25 cmISBN:
  • 0750652365
Subject(s): DDC classification:
  • 22 658.84 DRU
LOC classification:
  • HF5415.135 .D78 2001
Online resources:

Published in association with The Chartered Institute of Marketing.

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