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Services Marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

By: Contributor(s): Publication details: New Delhi : Tata McGraw-Hill, c2003.Edition: 3rd edDescription: xx, 668 p. ; ill. ; 26 cmISBN:
  • 0072471425 (alk. paper)
  • 0071199144 (international ed.: alk. paper)
Subject(s): DDC classification:
  • 658.8 22 ZEI
Holdings
Item type Current library Call number Status Barcode
Open Shelf Books Hamu Mukasa Library Open Access / General collection; Level 2 658.8 ZEI (Browse shelf(Opens below)) Available 60044
Open Shelf Books Hamu Mukasa Library Open Access / General collection; Level 2 658.8 ZEI (Browse shelf(Opens below)) Available 60047
Open Shelf Books Hamu Mukasa Library Open Access / General collection; Level 2 658.8 ZEI (Browse shelf(Opens below)) Available 60046
Open Shelf Books Hamu Mukasa Library Open Access / General collection; Level 2 658.8 ZEI (Browse shelf(Opens below)) Available 60045

Includes bibliographical references (p. 658-660) and index (p. 661- 668).

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