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The Impact of Marketing Communication on Brandloyalty : a case study of thecoca-cola Uganda / Aseru Doreen. by

Aseru, Doreen

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: [s.l : s.n], 2015

Availability: Items available for loan: Kampala Campus Library (1)Call number: D 659.1 ASE.

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Promotional Activities and Brand Loyalty : a case study of coca cola Namanve plant / Ochom Sophie. by

Ochom, Sophie

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: [s.l : s.n], 2015

Availability: Items available for loan: Kampala Campus Library (1)Call number: D 658.82 OCT.

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The Impact of Brand Image on Consumer Purchase Decision : a case study of coca cola / Tusiime Patrick. by

Tusiime, Patrick

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: [s.l : s.n], 2014

Availability: Items available for loan: Kampala Campus Library (1)Call number: D 658.834 TUS.

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The Effects of Brand Royality on Customer Retention in Uganda : a case study of bollore Africa logistics Nakawa branch, Kampala / Mushaija Zacheus. by

Mushaija, Zacheus

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: [s.l : s.n], 2016

Availability: Items available for loan: Kampala Campus Library (1)Call number: D 658.827 MUS.

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From Bricks to Clicks : 5 steps to creating a durable online brand / Serge Timacheff, Douglas E. Rand. by

Timacheff, Serge
Rand, Douglas E

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : McGraw-Hill, c2001

Online resources:

Publisher description
Table of contents
Contributor biographical information

Availability: Items available for loan: Hamu Mukasa Library (1)Call number: 658.827 TIM.

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The Contribution of Brand Diversification on the Sales Volume of a Firm : a case study of century botling company limited Namanve / by Akampurira Winnie by

Akampurira, Winnie

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: [s.l : s.n] 2017

Dissertation note: Thesis (BBA)- Uganda Christian University, 2017

Availability: Items available for loan: Kampala Campus Library (1)Call number: D658.827 AKA.

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Celebrity endorsement and Brand Loyalty among the Youth with Reference to Telecommunication Companies in Uganda / Naome Ndyose by

Ndyose, Naome

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: [s.l : s.n] , 2019

Availability: Items available for loan: Kampala Campus Library (1)Call number: D658.827 NDY.

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The Effect of Brand Switching on Customer Satisfaction in Telecommunication : Case Study of MTN Uganda Lugogo Branch / Lubuuka Robert by

Lubuuka, Robert

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: [s.l : s.n] , 2018

Dissertation note: Thesis (BBA) Uganda Christian University, 2018

Availability: Items available for loan: Kampala Campus Library (1)Call number: D658.827 LUB.

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Fame and Fortune : how successful companies build winning reputations / Charles J. Fombrun, Cees B. M. Van Riel. by

Fombrun, Charles J
Van Riel, Cees B. M

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Jersey : Pearson Education, c2004

Availability: Items available for loan: Hamu Mukasa Library (5)Call number: 659.1 FOM, ...

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10.

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Strategic Brand Management : building, measuring, and managing brand equity / Keller, Kevin Lane. by

Keller, Kevin Lane

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddler River : Prentice Hall, c2003

Availability: Items available for loan: Hamu Mukasa Library (2)Call number: 658.827 KEL, ...

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11.

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Strategic Brand Management : building, measuring, and managing brand equity / Kevin Lane Keller, Tuck School of Business, Dartmouth College, Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh. by

Keller, Kevin Lane, 1956- [author.]
Swaminathan, Vanitha [author.]

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow : Pearson Education Limited, c2020

Availability: Items available for loan: Hamu Mukasa Library (2)Call number: 658.827 KEL, ... Not available: Hamu Mukasa Library: Checked out (1).

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12.

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Blowing Up the Brand : critical perspectives on promotional culture / edited by Melissa Aronczyk and Devon Powers. by

Aronczyk, Melissa
Powers, Devon

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Peter Lang Publishing Ltd, c2010

Availability: Items available for loan: Hamu Mukasa Library (2)Call number: 306.34 BLO, ...

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13.

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What Great Brands Do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn. by

Yohn, Denise Lee, 1967-

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: San Francisco : Jossey-Bass, c2014

Availability: Items available for loan: Hamu Mukasa Library (1)Call number: 658.827 YOH.

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