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Relationship Marketing : strategy and implementation / Helen Peck et al . by

Adrian Payne
Martin Christopher
Moira clark

Series: The Chartered institute of marketing series

Publication details: Oxford : ButterWorth-Heinnemman , c 1999

Availability: Items available for loan: Hamu Mukasa Library (1)Call number: 658.8 REL.

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Kotler on Marketing : how to create, win, and dominate markets / Philip Kotler. by

Kotler, Philip

Publication details: New York : The Free Press, c1999

Availability: Items available for loan: Hamu Mukasa Library (2)Call number: 658.8 KOT, ...

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Marketing / Jon Sutherland, Diane Canwell and Stuart Merrill. by

Sutherland, Jon
Canwell, Diane
Merrill, Stuart

Series: Advanced Business

Edition: 1st ed.

Publication details: London : Hodder & Stoughton, c1996

Availability: Items available for loan: Bishop Barham University College Library (1)Call number: 658.8 SUT. Hamu Mukasa Library (1)Call number: 658.8 SUT.

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Marketing Theory : problem solving and decision making approach and practical marketing management / Joseph M. Ntayi. by

Ntayi, Joseph M

Edition: 3rd ed.

Publication details: Kampala : MUK, c1999

Availability: Items available for loan: Hamu Mukasa Library (7)Call number: 658.8 NTA, ... Mbale College Library (1)Call number: 658.8 NTA.

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Marketing / David Evans General editors John Eve, Allister Langlois by

Evans, David

Publication details: Oxford : Oxford University Press, c1990

Availability: Items available for loan: Hamu Mukasa Library (2)Call number: 658.8 EVA, ...

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Principles of Marketing : Joel R. Evans and Barry Berman . by

Evans, Joel R
Berman, Barry

Edition: 3rd ed.

Publication details: New Jersey : Prentice Hall, c1995

Availability: Items available for loan: Hamu Mukasa Library (1)Call number: 658.8 EVA.

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Market-Led Strategic Change : making marketing happen in your organisation / Nigel Piercy. by

Piercy,Nigel

Series: (Marketing series)

Publication details: Oxford : Butterworth-Heinmann , 1992

Availability: Items available for loan: Hamu Mukasa Library (1)Call number: 658.8 PIE.

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Marketing : concepts and strategies / by

Pride, William M
Ferrell, O.C
Ferrell, O.C

Edition: 12th ed.

Publication details: Boston : Houghton Mifflin co., c2003

Availability: Items available for loan: Hamu Mukasa Library (1)Call number: 658.8 PRI.

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Marketing Management / Philip Kotler. by

Kotler, Philip

Edition: 11th ed.

Publication details: Upper Saddle River, NJ : Prentice Hall, c2003

Availability: Items available for loan: Hamu Mukasa Library (1)Call number: 658.8 KOT.

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10.

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International Marketing / Stanley J. Paliwoda & Michael J. Thomas. by

Paliwoda, Stanley J
Thomas, Michael J

Edition: 3rd ed.

Publication details: New Delhi : Elsvier Butterworth-Heinemann, c1998

Availability: Items available for loan: Hamu Mukasa Library (7)Call number: 658.8 PAL , ...

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11.

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The Management and Marketing of Services / Peter Mudie and Angela Cottam. by

Mudie, Peter
Cottam, Angela

Edition: 2nd ed.

Publication details: London : Routledge, c1999

Availability: Items available for loan: Hamu Mukasa Library (5)Call number: 658.8 MUD, ...

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12.

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Services Marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by

Zeithaml, Valarie A
Bitner, Mary Jo
Gremler, Dwayne D

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill/Irwin, c2006

Availability: Items available for loan: Hamu Mukasa Library (4)Call number: 658.8 ZEI, ... Kampala Campus Library (1)Call number: 658.8 ZEI.

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13.

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Self Assessment Manual for Farming as a Business : (Edictors) Eli Katunguka-Rwakishaya, Jason Ndikuwera, Chris M. Rubaire-Akiiki. Guide 1 / by

Katunguka-Rwakishaya, E
Ndikuwera, Jason
Rubaire-Akiiki, Chris M

Series: Fountain Improved Farming Guide Series

Publication details: Kampala, Uganda : Makerere University, c2008

Availability: Items available for loan: Hamu Mukasa Library (6)Call number: 630 SEL, ... Hamu Mukasa Library - Law and Science section; Level 3 (1)Call number: 630 SEL. Not available: Hamu Mukasa Library: In transit (1).

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14.

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Profitable Marketing Planning : how to do it and how to use it / James W. Taylor . by

Taylor,James W
James W. Taylor

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: NewYork : Alexander Hamiliton Institute , c1980

Availability: Items available for loan: Hamu Mukasa Library (1)Call number: 658.8 TAY.

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15.

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Marketing : the core / Roger A. Kerin, Steven W. Hartley and William Rudelius. by

Kerin, Roger A
Hartley, Steven William
Rudelius, William

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass : McGraw-Hill/Irwin, c2007

Online resources:

Table of contents only
Publisher description

Availability: Items available for loan: Hamu Mukasa Library (2)Call number: 658.8 KER, ...

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16.

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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr. and Carl McDaniel. by

Lamb, Charles W
Hair, Joseph F
McDaniel, Carl D

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Austraria : Thomson/South-Western, c2004

Availability: Items available for loan: Hamu Mukasa Library (3)Call number: 658.8 LAM, ...

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17.

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Marketing Management / Philip Kotler. by

Kotler, Philip

Edition: 11th ed.

Publication details: Upper Saddle River, NJ : Prentice Hall, c2003

Availability: Items available for loan: Hamu Mukasa Library (5)Call number: 658.8 KOT, ...

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18.

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Marketing : creating and keeping customers in an e-commerce world / William G. Zikmund, Michael d'Amico. by

Zikmund, William G
D'Amico, Michael

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Cincinnati, Ohio : South-Western College Pub., c2001

Availability: Items available for loan: Hamu Mukasa Library (1)Call number: 658.8 ZIK.

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19.

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Services Marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by

Zeithaml, Valarie A
Bitner, Mary Jo

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : Irwin/McGraw-Hill, c2000

Online resources:

Contributor biographical information
Publisher description
Table of contents

Availability: Items available for loan: Hamu Mukasa Library (1)Call number: 658.8 ZEI.

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20.

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Marketing Insights from A to Z : 80 concepts every manager needs to know / Philip Kotler. by

Kotler, Philip

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Hoboken, N.J. : John Wiley & Sons, c2003

Availability: Items available for loan: Hamu Mukasa Library (1)Call number: 658.8 KOT.

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